THE CORPORATION [14/23] A Private Celebration

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THE CORPORATION [14/23] A Private Celebration

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14. Branding is not just advertising, it's production. It's the dissemination of the idea of the corporation, such as Disney building a town called Celebration, Florida. They are selling the living embodiment of what the Disney brand is supposed to represent. For a playlist of all 23 chapters in order: http://www.youtube.com/view_play_list?p=FA50FBC214A6CE87

Category: Entertainment
Uploaded: January 26th, 2007 @ 12:03 am
Author: machbar

Length: 04:24
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Tags: branding disney advertising nologo naomi klein celebration gated communities mickey mouse

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