Insurance Quotes Free - Free Car Insurance Estimate Section
Free Car Insurance Estimate Navigation
Auto Car Cheap Insurance Quote
Infiniti Car Insurance
Car Insurance Line Quote
Car Cheap Insurance Teenager
Canadian Car Free Insurance Quote
Texas Car Insurance Quote
Nj Car Insurance
Washington State Car Insurance
Car Home Insurance Quote
Car Insurance Price Quote
Indiana Car Insurance Quote
Louisiana Car Insurance Quote
Car Insurance Quote Usaa
Car Cheap Insurance Progressive
Car Insurance Rate Quotes
Car Insurance Estimates
Car Home Insurance Quote
Arizona Car Insurance Quote
Delaware Car Insurance
Car Insurance In Florida
Car Insurance Austin
Car Cheap Insurance Quote
Car Free Insurance Online Quote
Cheap Car Insurance California
2005 Best Seller!
Main Free Car Insurance Estimate sponsors
Best Car Insurance products
Welcome to Insurance Quotes Free
Please Complete the Form below to Start Your Insurance Quote.
Free Car Insurance Estimate Article
Bread, Milk and Car Insurance
Andrew Bowen
With increased competition between supermarkets to gain market share and improve profitability, the range of products on offer is getting ever diverse. Now, the big three chains, Tesco, Sainsbury’s and Asda have caught on to the fact that their brand name can sell just about anything, including of all things, car insurance.
Car insurance is one of those very boring expensive products that you loathe having to pay for but have no choice if you want to drive a car on Britain’s roads. Why therefore would supermarkets want to be associated with such a seemingly expensive pain in the pocket? Well it seems that the public think it’s a great idea and are buying it from these stores in their thousands with the belief that it must cheap if the supermarkets are selling it. The strange thing is that the companies behind these deals, who are actually underwriting the risk, are the same companies who have been selling you car insurance for years.
Tesco for example seem to be incredibly successful in selling motor insurance to their customers with statements proclaiming that you could save up to £150 compared to some leading insurers. Tesco of course is not an insurer. If you look closely at the bottom of the Tesco car insurance webpage, you will notice it says that the policy is provided and underwritten by a company called UK Insurance Limited. Who on earth is this company you may ask. UK Insurance Limited is part of Royal Bank of Scotland who also own Direct Line along with Churchill and Privilege.
Sainsbury’s state that you could save up to £165 on your car insurance compared to other leading insurers - £15 better than Tesco. Of course, like Tesco, Sainsbury’s is not an insurer either. A quick look at their webpage shows that policies are arranged and administered by Esure, who are part of the Halifax Bank of Scotland group. Maybe Sainsbury’s are about to swap Jamie Oliver for Michael Winner – maybe not.
Asda state that they give you the “very best possible insurance protection” and offer a 10% discount if you buy online. Of course, just like Tesco and Sainsbury’s, Asda is not an insurer. Asda have opted to team up with Norwich Union to provide their policies.
The insurers are desperate to get into bed with the Supermarkets. It enables them to dress up their car insurance product with an already well known and trusted brand name. This is good business and a smart way to gain lots of new customers very quickly. Ironically though, some of those ‘new’ customers may already be with that insurer. Without knowing it, they may end up cancelling or not renewing their existing policy but staying with the same insurance company via the cheaper supermarket option.
From a customer perspective, the upshot of all this will hopefully be to get cheaper car insurance, which at the end of the day is what everybody wants. Who the insurer is behind the deal is probably not of great concern to people. In the long term, whether the actual underwriting results of these deals are profitable enough for the insurers to continue to offer the supermarkets good rates for their customers, will be interesting. One thing is for sure, I don’t see Direct Line advertising bananas six for a pound anytime soon.
Copyright (c) 2004 AcceptDirect.co.uk
Accept Direct Car Insurance
About the Author
Andrew Bowen is the CEO of Accept Direct which sells car insurance to UK customers through its website www.acceptdirect.co.uk
Other Free Car Insurance Estimate related resources
Free Car Insurance Estimate News
EECB Convinces Best Buy To Pay For Damage To Car - The Consumerist
EECB Convinces Best Buy To Pay For Damage To Car The Consumerist, NY - Within a few hours an insurance representative called me, took my information, and got the ball rolling. After submitting an estimate, I had a check for the ... |
OH YES THEY DID! by Ben Davis - Artnet
OH YES THEY DID! by Ben Davis Artnet, NY - Among the imagined stories are "All Public Universities To Be Free," "Pentagon Ends Secret Budget," "National Health Insurance Act Passes," "American ... |
Car pooling match system updated - Schenectady Gazette
Car pooling match system updated Schenectady Gazette, NY - iPool2.org to access the free matching system as well as listings for public transportation. A commuter car-pool match service has been offered for 20 years ... |
Prepare for Tax Time Early - American Drycleaner
 American Drycleaner | Prepare for Tax Time Early American Drycleaner, IL - Also have real costs on hand — insurance, gas, repairs, excise taxes and purchase cost, as well as loan-payment information (the interest on car loans is ... |
Why The Automakers Deserve To Be Rescued - CBS News
Why The Automakers Deserve To Be Rescued CBS News, NY - But the economists and industry analysts I tracked down this week vouched for CAR's integrity and suggested the group's estimate was in the right ballpark. ... |
20 tips to cut the cost of car insurance - Moneysupermarket.com
20 tips to cut the cost of car insurance Moneysupermarket.com, UK - Sometimes it can be worth getting an estimate from a repairer you trust before contacting a car insurance company about a minor accident. ... |
Water is gone but Bonita flood victims fight to stay afloat - Naples Daily News
Water is gone but Bonita flood victims fight to stay afloat Naples Daily News, FL - Tom Doyle, co-president of Fort Myers structure moving business Flint & Doyle, said a good estimate for lifting an east Bonita house is $30 a square foot, ... |